Reggae on the Harpeth
Harlinsdale Farm barn framed by silhouetted oaks under a fiery sunset sky
A Boutique Proposal · Fall 2026

Reggae on the Harpeth

A boutique, one-day music and lifestyle festival proposed for Harlinsdale Farm in Franklin, Tennessee — a relaxed, sunset-driven gathering blending live music, local culture, food, and community.

Location
Harlinsdale FarmFranklin, Tennessee
Date
Fall 2026One-day event
Capacity
3,000 GuestsIntentionally limited
A Different Kind of Festival

A different kind of festival for Franklin.

Reggae on the Harpeth is designed as a boutique alternative to large-scale music festivals — offering a more relaxed, curated experience that prioritizes comfort, quality, and community.

Rather than scale for the sake of size, the event is intentionally designed to feel approachable, well-paced, and aligned with the character of Franklin.

3,000
Guest cap
1
Day · Fall 2026
1–2
Stages
25–54
Core audience
What It Is

A thoughtfully designed, outdoor festival.

Centered on music, atmosphere, and connection. The experience blends reggae, island-inspired, and crossover 'feel-good' artists with elevated food, beverage, and local vendor participation.

The iconic green-roofed white barn at Harlinsdale Farm in Franklin, Tennessee
The Venue
Harlinsdale Farm

One-day event

A single, well-paced day of programming with potential for future expansion.

Capped at 3,000

Attendance intentionally limited to maintain a premium, comfortable experience.

Lawn & lounge seating

Blankets, shaded gathering spots, and open social spaces throughout the grounds.

Curated food & beverage

Local food trucks and elevated beverage experiences from regional partners.

Local marketplace

A thoughtfully curated selection of artisan and vendor participation.

Integrated sponsors

Brand environments that enhance the day rather than interrupt it.

The Experience

Designed around the moment.

The event is anchored by a simple idea: create a space where people can slow down, gather, and enjoy music in a beautiful outdoor setting.

Golden hour sunset over the white-fenced driveway at Harlinsdale Farm
  1. 01

    Golden Hour Music

    Programming begins in the late afternoon and builds into sunset and evening.

  2. 02

    Comfortable, Open Layout

    No overcrowding — room to sit, move, and enjoy the grounds at your pace.

  3. 03

    Curated Food & Beverage

    Local and regional partners offering quality, approachable options.

  4. 04

    Social & Lounge Spaces

    Blankets, seating areas, and shaded gathering spots throughout.

  5. 05

    Tasteful Brand Integration

    Sponsors enhance the experience rather than interrupt it.

Why This Works for Franklin

Built for Franklin.

Designed to complement the character of Franklin — offering a thoughtfully scaled event that prioritizes quality over volume.

Aerial view of Harlinsdale Farm in Franklin, Tennessee showing the barn, arenas, and surrounding countryside
The Grounds
200+ acres of open pasture, arenas, and historic structures
  • Right-Sized Attendance

    Capped at 3,000 to reduce traffic, congestion, and strain on city services.

  • Respectful Use of Space

    Designed specifically for the layout and natural flow of Harlinsdale Farm.

  • Community-Aligned Experience

    Family-friendly, locally engaged, and welcoming.

  • Low-Impact Footprint

    Simplified production, controlled ingress/egress, and clean operations.

Attendance & Audience

A curated audience.

The event is designed to attract a local and regional audience seeking a more relaxed and premium festival experience.

A smaller audience allows for a better experience — for guests, partners, and the city.

Attendance
3,000
capped
Age range
25–54
core demo
Markets
Franklin · Brentwood · Nashville
Williamson County
Profile
Social · Community-minded
experience-driven
The Harpeth River flowing beneath a canopy of trees in Franklin, Tennessee
Sponsorship Philosophy

Built for integration, not interruption.

Reggae on the Harpeth is designed as a platform where brand partners are part of the experience — not placed around it.

  • Lounge environments
  • Beverage experiences
  • VIP hospitality
  • Sampling + engagement
  • Content + storytelling

“We're not selling logos. We're creating experiences.”

Community Value

A positive addition to the community.

The event is intended to create value for Franklin while remaining respectful of its character and infrastructure.

Economic Activity

Supports local restaurants, hotels, and vendors throughout the weekend.

Cultural Energy

Adds a new, differentiated fall experience to the Franklin calendar.

Collaborative Approach

Designed to work in partnership with city stakeholders from day one.

Long-term Vision

Built to grow thoughtfully.

The goal is to establish Reggae on the Harpeth as a recurring, well-loved event that grows responsibly over time.

  1. Year 1

    Boutique Launch

    3,000 guests. Establish the experience, the standard, and community trust.

  2. Year 2+

    Measured Growth

    Evaluate carefully considered expansion based on guest, city, and partner feedback.

  3. Long-term

    Quality over Scale

    Remain a recurring, well-loved event defined by craft rather than size.

About

Led by Paddle Agency.

Reggae on the Harpeth is being developed by Paddle Agency, a boutique sponsorship and partnership consultancy led by Johnathan Fisher, with over 20 years of experience in live events, brand partnerships, and integrated sponsorship strategy.

20+
Years of experience
Boutique
Consultancy model
Integrated
Sponsorship strategy
Open for Conversations

Let's build this together.

We are currently seeking conversations with city stakeholders, venue partners, sponsors, promoters, and collaborators interested in helping shape a new kind of festival experience for Franklin.

Paddle Agency
Johnathan Fisher
Proposed Venue
Harlinsdale Farm · Franklin, TN

We'll respond personally — this is not an automated list.

By submitting, you agree to receive a direct reply from Paddle Agency.